cardigan mountain school
reaching new heights
Cardigan Mountain School is a private school for 12- to 15-year-old boys located in Canaan, New Hampshire. The challenge in creating their communications materials was to speak to two very different audiences: pre-teen boys and their parents. We believed that by balancing facts and information with a feeling of fun and friendship we could effectively appeal to both.
Over the course of four years, Visual Dialogue overhauled Cardigan’s entire communications program including the view-book, summer viewbook, application packet, capital campaign materials, newsletter, and website. The admissions materials used photography and student quotes to give prospective students a sense of what the school is like, while the fundraising pieces directly solicited the support of parents and alumni.
