art institute of boston admissions materials

problem

Despite being one of the best art schools in the Northeast, the Art Institute of Boston’s previous communication materials didn't reflect the quality of the school nor the kind of students they wanted to attract. Plus, a recent a merger left a great deal of confusion about the autonomy of AIB and its relationship with Lesley University.

solution

The new design of the catalogue and website began with an online survey of prospective students. Based on their feedback, Visual Dialogue wrote and designed communications materials featuring the photography of four AIB students to show what the school is really like. The website and catalogue work in parallel by adopting a similar structure and color scheme. The end result: more than a 100% increase in qualified applicants. (Yes, you read that correctly.)