combined jewish philanthropies brand identity

problem

Combined Jewish Philanthropies (CJP) helps support a wide range of worthy causes and organizations throughout Boston and around the world. The country’s oldest Federated Jewish philanthropy, CJP has an impressive track record of connecting the community and making a difference. However, the previous brand identity didn’t express the organization’s dynamic nature and wasn't connecting with their desired target audiences.

solution

Visual Dialogue worked closely with the CJP communications team to create a new identity that reflects the organization’s innovative spirit and positions the organization for growth. The comprehensive branding includes a new logo (which uses the acronym “CJP” as the primary identifier); design guidelines for sub-brands, business papers, brochures, HTML email, and website; and templates for CJP’s annual report/calendar and case brochure. The new brand identity has helped CJP increase membership and further its mission.