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riverview school brand identity & website


While Riverview School on Cape Cod has been a leader in educating students with complex learning challenges for over 60 years, it was not well-known outside of its immediate community. The existing website and brand identity didn’t convey the essence of the school and the great job it does educating the whole student.


The new site begins with a minute long video we scripted, telling the Riverview story in a way that speaks to both the head and the heart. We then streamlined the user experience to highlight the three main programs—Middle & High School, Post-High School Transition, and Summer—along with key information for prospective parents. New photography gives a sense of the day-to-day experience at the school while a bold, bright, easy-to-navigate layout gives parents a positive introduction. As part of the overall communications upgrade, we changed the school’s logo to a shield that immediately signifies education.