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the innovation and design building website


While it’s an iconic building in the fast growing Seaport District, this massive 1.4 million sq ft structure on Drydock Avenue had not been the most desirable place to work. Even though the space offered flexible floor plans, high ceilings, and lots of natural light, the ambiance, amenities, and transportation options were lacking. The developer has begun to transform the property into a vibrant destination to attract and foster a community of innovation. But how do you tell the story to designers, makers, and techies who may have preconceived notions?


Bringing together archival photos, architectural renderings, location views, and behind-the-scenes video, Visual Dialogue created a responsive website that conveys the energy of the building’s reinvention. Real-life stories of the people working there give prospective tenants a true sense of the dynamic setting for creative organizations. Now the Innovation and Design Building has a website that lives up to its name. (The website was Webby Awards honoree in 2014.)