trademark brand identity & website
Trademark is an Owner Project Management (OPM) and development consulting firm working on some of the most noteworthy projects in Boston and beyond. While the firm may be new, the brand identity and website needed to convey their years of experience, breadth of services, and significant projects, as well as introduce the partners to prospective clients.
Beginning with the logotype, we helped establish a bold, professional look for the firm. A precise secondary mark is constructed of “T” and “M” letterforms—not coincidentally, the first initials of the partners. The responsive, scrolling website begins with a bird’s eye video of Boston and presents the key sections in an organized and straightforward grid. And since it is very much a relationship business, portraits of the partners are featured prominently to let clients know who will be responsible for managing their multi-million dollar projects.