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donoghue barrett & singal brand identity and website


As a law firm with a big presence on Beacon Hill and one of the largest health law benches in Massachusetts, Donoghue Barrett & Singal had moved beyond their old-school image. The firm’s website was outdated and its logo was hard to read, let alone reproduce. With an eye towards growth, the senior partners were ready for a fresh identity and site that would help them better connect with decision makers, as well as attract the best new talent.


To gain insight into the firm’s challenges, strengths, and goals, Visual Dialogue talked with representative clients and hosted roundtable discussions with representatives from their three core practice areas: health law, litigation, and government relations. A picture emerged of a law firm that is collegial in spirit, collaborative in practice, and connected where it counts. Visual Dialogue developed a contemporary brand identity and a responsive site that features photos and videos that put a face on the firm and capture its interdisciplinary approach to solving clients’ problems.