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ground identity & website


Ground is a landscape architecture firm with projects ranging from large-scale green roofs to public art to urban planning. The principal of the firm, Shauna Gillies-Smith, wanted an identity and website for the firm that expressed both the “radical & practical” aspects of their work.


Visual Dialogue created an overall brand identity for the firm based on visual representations of natural “ground”—i.e. dirt, grass, leaves, sedum, etc.—filling the hard-edged, “man-made” Ground logo. By showing the materials they work with in creating their designs, the “green” aspect of what they do is emphasized. And the easy-to-update website showcases the firm’s work and demonstrates how they’ve grown from the ground up (pardon the pun.)