winteractive redux

Remember last year’s giant clown heads? This year, huge, pink characters are invading downtown Boston. Winteractive—a free, public art experience—is back for its second year to enliven the city through the winter doldrums. Building on the naming, branding, and website we developed last year, we again partnered with the Downtown Boston Alliance to create videos, signage, ads (digital, print, and billboards) and an updated website to guide everyone to the sites. So bundle up, look up, and enjoy—now through March 30.

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