innovation and design bldg / boston design center

While it’s an iconic building in the fast growing Seaport District, this massive 1.4 million sq ft structure on Drydock Avenue had not been the most desirable place to work. Even though the space offered flexible floor plans, high ceilings, and lots of natural light, the ambiance, amenities, and transportation options were lacking. Then the developer began to transform the property into a vibrant destination to attract and foster a community of innovation. But how do you tell the story to designers, makers, and techies who may have preconceived notions?

Bringing together archival photos, architectural renderings, location views, and behind-the-scenes video, Visual Dialogue created a responsive website that conveys the energy of the building’s reinvention. Real-life stories of the people working there give prospective tenants a true sense of the dynamic setting for creative organizations. Finally, the Innovation and Design Building had a website that lived up to its name.

While it has long featured the most interior design showrooms and products in New England, the Boston Design Center’s brand had grown tired. A website for the BDC needed to be as creative and visually-aware as its visitors. When Jamestown Properties acquired the Center (and the Innovation and Design Building in which it resides) they sought to give it a fresher, more contemporary feel to appeal to a youthful, design-savvy audience.

A major part of this transformation was changing from a standard WordPress templated site with confusing navigation to one that was as on point as the target audience. The full-screen homepage video we directed sets the tone and gives a quick introduction to the BDC. News and showroom information are readily accessible and kept up-to-the minute through an easy-to-use content management system. And the mobile-friendly design assures on-the-go architects, interior designers, and their clientele always have access to the latest.